04
Gry Mattr
The brand’s design direction was created to capture Joe’s iconic style and entrepreneurial spirit and through every detail. He has a passion for clean, minimal design and contemporary palettes that tend to stay forever ‘in fashion’. The brand is centered around the idea of intelligent design, products that inspire the customer using clean design with a palette that is contemporary and subtle, yet bold.
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Once the brand identity was established, we created the brand’s overall design direction which led the product design, packaging design, and more.
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The product line is centered around clean, modern intelligent design. We helped design and develop the initial product collection that was exclusive to Staples Canada. The product line included several categories including eyewear, stationery, tech accessories, clocks and lighting, as well as decorative accessories. We worked with domestic suppliers as well as directly with manufacturers overseas to design and develop the product line.
